Break the cycle.
Create your own definition of success.
Whole-person career and energy leadership coaching for driven women of color
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Jouapag is a great listener and was so easy to talk to! I felt like she understood my struggles as a fellow Hmong woman. She asked great questions that helped me reflect on the pains I still hold and created a safe space for me to express them without judgment. We also ended the conversation with actionable steps that I can take to challenge myself.
- Mary Vang
Ambitious, successful… but never fully seen or supported
That was my story. On paper, I had it all: prestigious roles at mission-driven organizations, accolades for community impact, and a path that made my parents proud. But behind the "strong leader" facade, I was drowning … and profoundly unhappy in my job.
As the eldest daughter of refugees, I felt like I carried the weight of my parents' sacrifices. Their dreams of a better life rested squarely on my shoulders.
Quitting wasn't an option — not when my younger siblings looked to me as their blueprint for success, not when my immigrant community was being scapegoated, excluded, and discriminated against in mainstream society.
So I did what high-achieving women of color are taught to do: I worked harder.
Journaled religiously. Read every self-help book. Even went to therapy.
But nothing shifted until I found a coach who truly saw the whole me — not just as a professional, but as a woman of color navigating the complex intersections of culture, family, and ambition.
He helped me recognize how my drive for excellence was tangled with intergenerational patterns. How my "strong woman of color" identity had become both armor and prison. How my ancestors' resilience could fuel my healing instead of my hustle.
Does my story resonate with you?
You're the ambitious daughter chasing achievements to validate your immigrant parents' sacrifices, even as burnout sets in
You're the "strong one" who manages everything for everyone (maybe… translating documents, navigating systems, parenting siblings) without much support for you
Your inner critic echoes familiar voices: "Work harder than everyone." "What will people think?" "Your siblings are watching." "Your parents sacrificed everything..."
You've tried therapy and self-help, but nothing speaks to the unique pressures of being a woman of color leader straddling two worlds
On paper, you're thriving in your mission-driven role, but you wonder if there's a way to lead that doesn't require leaving parts of yourself behind
Between honoring your cultural identity and embracing your authentic truth.
You don’t have to choose
Between making an impact and maintaining boundaries.
Between success and soul.
I’ve helped many other women of color leaders transform their relationships with work, family, and self. And move from self-sacrifice to radical self-acceptance. I’d love to meet you.
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Jouapag creates such a compassionate and safe space, I truly felt heard and understood. I was comfortable to digging deeper and felt empowered to discover my own answers. She has an incredible gift for identifying the blocks that were holding me back and asking powerful questions that guided me toward clarity and self-discovery. Her support and insights were transformative and she offered messages that seemed exactly what I needed to hear.
- I. Xiong
How we work together
Modern leadership practices
Practical career strategy
Individual growth
Structured accountability
Cultural wisdom
Energy and spiritual work
Collective healing
Nurturing support
&
Certified Professional Coach (CPC) through IPEC, reflecting 60+ hours of specialized coach training and 100+ hours of coaching experience
Co-facilitator for the Hmong Women's Leadership Institute and keynote speaker at multiple universities including the University of San Diego and the University of Minnesota
2024 Bush Fellow, awarded for my vision of healing intergenerational trauma within the Hmong community
Masters in Nonprofit Management with 8+ years leading social change initiatives in nonprofit and philanthropic sectors
Co-founder of the Hmong Healers Collective, bridging traditional wisdom with modern healing practices
Yes, this work is deeply personal — but I take professional training and education seriously, too
When we work together, you get both: someone who truly gets your journey and has the professional training to guide you forward.
❋ Feeling stuck in a role that looks great on paper but doesn't align with their deepest values
❋ Sensing it's time for a change but needing clarity on their next chapter
❋ Dreaming of launching their own purpose-driven business while managing family expectations
❋ Wrestling with whether to stay in their current role or step into something new
❋ Stepping into leadership and wanting to do it differently than the toxic patterns they've seen
Coaching guides you through those turning-point career moments
Your goals will be unique to you, but to give you some ideas, my clients often come to me when they're…
The women I work with leave our coaching partnership not just with a clearer career direction, but with a deeper sense of who they are as leaders, daughters/mothers, and change-makers.
Move from self-sacrifice to radical self-acceptance
In your relationships. In your career. In your leadership.
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Questions you might be sitting with
(I know I had them too)
Energy is like your mood or inner self. Your energy changes the way you see the world. For example, when you are happy and rested, you are able to think creatively and positively. When you are stressed, you might react more negatively and feel more discouraged.
Energy leadership coaching is paying attention to your energy and how it influences the way you think, feel, and behave. Additionally, as a leader, it's important to notice how your energy shifts and influences how others think, feel, and behave.
While therapy helps you understand and heal your past, coaching focuses on taking action toward your future. My coaching specifically revolves around your professional life and deepening your ability to lead and make an impact without burning out.
As your coach, I help you create clear strategies for growth and hold you accountable to your goals. Many of my clients have found therapy valuable for healing and are now ready for coaching to help them move forward with purpose.
My signature coaching package is $2,400 for 9 sessions over 3 months. Payment plans are available. While this is an investment, my clients find the clarity, confidence, and strategies they gain are invaluable for their long-term career growth and well-being.
Many organizations also offer professional development funds that can cover coaching — I'm happy to help you explore this option!
We meet for 60 minutes every other week, with optional activities between sessions that you can scale based on your capacity. My role is to help you create more space in your life, not add to your overwhelm. We'll work together to find a rhythm that supports your growth while honoring your current commitments.
- Ready to move from reflection to action
- Open to exploring both practical and spiritual growth
- Willing to examine cultural patterns and create new ones
- Able to commit time and energy to your transformation
On the other hand, coaching might not be right if you're…
- Currently in crisis or needing mental health support
- Looking for quick fixes or someone to solve your problems for you
- Not ready to explore identity and cultural dynamics
- Unable to invest time in your growth right now
I bring a unique blend of professional coaching certification, lived experience as a woman of color leader, and an understanding of cultural dynamics. I create a truly unique space where you can explore both career strategy and cultural identity, practical action and spiritual growth. My approach integrates modern leadership practices with cultural wisdom, so you can lead authentically without leaving parts of yourself behind.
Still have questions? Let's talk about them in our connection call.
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Overcome multi-generational patterns and learn how to thrive, with the support of Hmong kin who understand you.
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